One of the biggest benefits of SMS marketing over the other marketing types is speed. It doesn’t take long to read a text and it doesn’t take long to reply to a text. The average person (95%) reads a text message within the first 3 minutes after it’s been sent, and they respond in just 90 seconds – speed really is the aim of the game when it comes to texting!
It’s not just the delivery and response times of SMS marketing that offer the benefit of speed though, the whole process can be optimized for speed on your side. With the right control and management over your campaign, you can send text marketing messages quickly and efficiently, saving your business time and money.
There are may ways to speed up the process of running text campaigns and make them more effective, but one of the best ways is to use marketing templates – your ready-made pathway to marketing success. Templates give you the ultimate freedom to present your brand in the right light and make sure that your customers are getting the right message every time.
Successful Text Message Marketing Templates
Your marketing templates can be designed in any way that you want to perfectly optimize the 160-character limit of a text or just keep things short, sweet, and straight to the point – it’s completely down to you.
If you’re struggling for the initial inspiration to come up with the marketing templates that’ll serve your business during your campaigns, then not to worry! Here are six simple and convertible marketing templates that you can use to get your message across to your customers:
1. Loyalty Offers
Loyalty offers are a great reward to existing subscribers and give your customers a reason to stay opted-in to your SMS marketing. Presenting your offer in the first line of the text will make sure that you get the attention of your audience straight away, while the call to action is kept simple so there’s no confusion over what needs to be done to benefit from the great deal.
Get ___ off ___ at ___. Text ‘___’ to ______ today to activate your discount offer.
Get 10% off your next order at Great Foods. Text ‘Free Food’ to 111-111-1111 today to activate your discount offer.
Get 50% off your next holiday at Great Holidays. Text ‘Holiday Savings’ to 222-222-2222 today to activate your discount offer.
2. SMS Contests
Simple contests are an easy way to get your customers to interact with your business and get them excited over the possibility of winning a big prize. The template below keeps the call to action simple and finishes with the enticement of the grand prize.
What is ______? Text ‘___’ to ______ and win ____!
What is the most popular food in your state? Text ‘Food and your answer’ to 111-111-1111 and win a month of free meals!
What is the favorite American pastime? Text ‘Favorite and your answer’ to 222-222-2222 and win free event tickets!
3. Promotional Offers
Running promotional offers is an effective way to get customers to visit you in-store or direct them to a website. With this straightforward template, you can easily adjust the inserts to switch between the two, and with the end sentence, you’re guaranteed to create a sense of urgency.
Show this text to save ____ when you ____! Offer expires in ___ days.
Show this text to save $5 when you spend $10 in store! Offer expires in 3 days.
Show this text to save $100 when you buy a new TV at leadingXtvs.com! Offer expires in 14 days.
4. New Products and Services
Giving your subscribers the first chance to view new products is an effective way to make them feel special. It’s easy to include a website link at the end, so you can direct your audience straight to your website.
We’re excited to introduce our amazing new ___! To get the first look at our ____ today, visit our website at _____.
We’re excited to introduce our amazing new clothing line! To get the first look at our summer clothes, visit our website at bestXclothes.com.
We’re excited to introduce our amazing new property listings! To get the first look at our new properties today, visit our website at bestXproperties.com.
5. SMS Polls
A straightforward poll can give you an insight into consumer thoughts without bombarding them with information. This simple template gets straight to the point and makes participating in the poll easy. To turn the poll into a competition, it would be easy to include a prize at the end or an incentive to share the poll with friends.
What is ______? Text ‘___’ to _____ to vote.
What is your favorite menu item? Text ‘Favorite and your answer’ to 111-111-1111 to vote.
What is your favorite event of the year? Text ‘Event and your answer’ to 222-222-2222 to vote.
6. Appointment Reminders
Text message reminders have been proven to reduce missed appointments, which can save a business considerable time and money. This appointment reminder template shares the essential details of the appointment time, where it is, and who it’s with, and well as providing an option to cancel.
Appointment Reminder: Your appointment at ____ with ____, is tomorrow at ____. To cancel your appointment please call ____.
Appointment Reminder: Your appointment at Central Dentists with Dr Mathew, is tomorrow at 14:30. To cancel your appointment please call 111-111-1111.
Appointment Reminder: Your appointment at New Style with Laura, is tomorrow at 9:30. To cancel your appointment please call 222-222-2222.
Text marketing software makes it very easy to set your own custom message templates. By setting your templates in advance, you can avoid having to type in the text multiple times, and even have the text auto-filled for you. Every customer-base is different, so it’s worth trying out different templates and seeing which styles generate the best results.