The popularity of text messages gives the perfect grounding for a very successfully SMS blast campaign, with an open rate of 98%. Combined with the average response rate of 45%, your text marketing campaigns have the potential to be delivering excellent results, every time. But it’s not a guarantee…
The success of SMS marketing depends on more than just a good statistical grounding. The figures may add up to the potential of outstanding campaigns, but each blast needs to be tailored to fit the needs and wants of your target audience if your business is going to see the kind of marketing results that SMS tools are more than capable of delivering.
If your text back numbers aren’t adding up to the amount that you were hoping for, then all is not lost. With a few simple tricks, you can get your campaign back on track, and launch your next text marketing campaign to an even better reception than the last.
Here are three tricks that you can implement to take your campaign to the next level and increase your text back numbers…
Trick One: Be an Interesting Part of the Conversation
Conversations need to be interesting if anyone is going to want to be a part of them, and the same goes for SMS conservations. If you haven’t got anything valuable or interesting to say, then the odds are, nobody is going to want to take the time out of their day to respond.
Personalized campaigns are one option to start an interesting conversation. They target groups that have something in common and they make consumers want to be part of the conversation because the message that they’re receiving is personal to them. Sharing value, excitement, exclusivity, or limited time information is something that can attract consumers and make them want to be part of a conservation.
A successful SMS blast keeps the consumer interested from the first line of the text to the last, which means that a good call to action is incredibly important. To improve your text back numbers, including a call to action that tells your target audience how and why to respond is essential for carrying on the conservation.
Trick Two: Make Sure You Analyse Your Marketing Results
Writing and sending your SMS is only half of the process, for great text back numbers, you need to spend time understanding the results of your campaign and going through the campaign analytics. Marketing analytics are an important part of any campaign, they give you an overview of consumer behavior and help you to identify what’s gone wrong and what’s gone right.
In the analytics from your past campaigns, you’ll be able to see how well your keywords have been performing, track patterns in your marketing, and see which tactics have performed successfully and which tactics aren’t delivering good results or a good return on investment.
By studying the market analytics, you can use the information to optimize your text marketing campaign for increased text back numbers and a better return on investment in each of your campaigns. The information gathered can help you to make important decisions about essential marketing practices, like when the best time is to send your messages.
The time that your texts are sent will play a big role in the kind of response levels that you get. If you send your campaign in the middle of dinner or when your target audience are at work, then most people won’t have chance to respond immediately, and by the time they do, the text is already out of their mind. Syncing your campaign with the ideal time for your subscribers is key to grabbing their attention and encouraging them to respond.
Trick Three: Don’t Just limit Yourself to the Standard Marketing Tactics
Text marketing campaigns are anything but standard marketing tools, and if you limit yourself to the standard marketing tactics, then you’re missing out on a large part of what SMS marketing is capable of. With an SMS marketing campaign, you have a massive list of features at your disposal, so it’s worth making full use of them.
Mixing things up with different text styles, adding features like quick polls and contests, and including MMS messaging will keep your content interesting and give your target audience a reason to sit up and take notice of your messages. Seeing something different in your inbox is interesting, and where there’s interest, there’s a reason to get involved in a conservation.
With modern SMS marketing tools, you can introduce features like voice broadcasting, QR codes, and digital kiosks to take your campaign to the next level and get your target audience involved in a conversation that is exciting from start to finish.
Getting the Best from Your 2-Way SMS Chat Tool
2-way SMS chat is one of the best tools at your disposal in an SMS campaign, giving you the perfect platform to communicate with your customers directly. If used to its full potential, 2-way chat will give value to your business and your consumers by allowing their questions to be addressed quickly and your business to get instant feedback.
With 2-way chat you can easily manage your subscribers, schedule messages, and view your contacts. Customer support can be managed simply, and real-time customer communication can be an absolute breeze. It’s an essential part of modern marketing, giving you exceptional access to your customers and making sure that you’re always around to answer important queries.
By becoming an interesting part of the conservation and inviting consumers to join in, understanding past campaign results and sending messages at the right time, and making full use of the modern features available, you can boost your text back numbers and allow your target audience to experience the benefits of a 2-way chat system.