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SMS Marketing Misc.

The SMS Resurgence Comments Off on The SMS Resurgence

The SMS Resurgence

Posted by on Feb 28, 2017 in SMS Marketing Misc.

A few years back, the only kind of marketing that got gurus excited was social media. Facebook had blown up bigger than Mount Vesuvius, Time was cataloguing influential tweets prior to Twitter’s much...

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SMS as an Infrastructure Substitute Comments Off on SMS as an Infrastructure Substitute

SMS as an Infrastructure Substitute

Posted by on Feb 6, 2017 in SMS Marketing Misc.

People like to pigeonhole SMS. Text messaging en masse is typically categorized as a marketing endeavor, a way for businesses to get the word out about products or promotions to potential customers....

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Back in Black: SMS as Dark Social Media Comments Off on Back in Black: SMS as Dark Social Media

Back in Black: SMS as Dark Social Media

Posted by on Jan 11, 2017 in SMS Marketing Misc.

Relatively ordinary terms can take a turn for the dramatic when someone slaps a splashy adjective on them. Take the word “dark,” for instance. There’s all sorts of unobserved and unidentifiable stuff...

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The Science of Successful SMS Comments Off on The Science of Successful SMS

The Science of Successful SMS

Posted by on Dec 22, 2016 in SMS Marketing Misc.

SMS in general—and SMS marketing in particular—may seem like fairly new technology. The truth, though, is that it’s really not. SMS has been around for about three decades, and its longevity has given...

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How SMS Best Meets Customer Expectations Comments Off on How SMS Best Meets Customer Expectations

How SMS Best Meets Customer Expectations

Posted by on Dec 6, 2016 in SMS Marketing Misc.

An acquaintance I once met told me about a difficult commercial transaction he experienced while caring for a critically ill family member. This individual was so sick that everyone doubted he’d live out...

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Understanding SMS Specifics Comments Off on Understanding SMS Specifics

Understanding SMS Specifics

Posted by on Nov 18, 2016 in SMS Marketing Misc.

Current paradigms propel future plans. Yeah, I know, that sounds pretentious, a faux-profound statement cloaked in catchy language. But it really is true. The boxes into which you place an idea lock you...

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Retailers Ignore SMS to Their Peril Comments Off on Retailers Ignore SMS to Their Peril

Retailers Ignore SMS to Their Peril

Posted by on Nov 4, 2016 in SMS Marketing Misc.

If you’ve read this blog for any length of time, you know that SMS messaging has worthwhile applications for all sorts of businesses. Real estate and education, construction and banking have all found...

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