If Twitter is the social media site that swoops into the slipstream to speed over the surface of the earth, then Facebook is a two-ton behemoth that trudges over the landscape, its every step shaking the...
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Of all the arrivals on the social media scene, few have caused as much hubbub as the micro-blogging/link-sharing/abbreviated-message-spamming/blue-bird-mascotted site Twitter. “We are the generation of...
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A few years back, the only kind of marketing that got gurus excited was social media. Facebook had blown up bigger than Mount Vesuvius, Time was cataloguing influential tweets prior to Twitter’s much...
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Many of the advantages of an SMS marketing plan are immediately apparent to even the most casual observer. For instance, SMS has great response rates. Recipients engage with it quickly, providing instant...
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People like to pigeonhole SMS. Text messaging en masse is typically categorized as a marketing endeavor, a way for businesses to get the word out about products or promotions to potential customers....
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The winter holiday rush has come and gone, leaving traditional retailers reeling in its wake. Big names such as Target, Macy’s, and Kohl’s all reported softer sales traffic, and the market has already...
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Memory fascinates us. You know Dustin Hoffman in Rain Man, how he could pluck peoples’ numbers out of his head after perusing the phone book a single time (or, at least, after making it halfway through...
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Relatively ordinary terms can take a turn for the dramatic when someone slaps a splashy adjective on them. Take the word “dark,” for instance. There’s all sorts of unobserved and unidentifiable stuff...
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Just like any big institution, higher education has struggled to not get bogged down in an increasingly challenging competitive environment. A college education may be part of most parents’ dreams for...
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SMS in general—and SMS marketing in particular—may seem like fairly new technology. The truth, though, is that it’s really not. SMS has been around for about three decades, and its longevity has given...
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