June 18, 2018 -  Online Fax, Import Appointments, Customized Credit Packages and More!  See Details Here 

Bye Bye, Birdie: SMS Trumps Twitter

Bye Bye, Birdie: SMS Trumps Twitter

Bye Bye, Birdie: SMS Trumps Twitter

Of all the arrivals on the social media scene, few have caused as much hubbub as the micro-blogging/link-sharing/abbreviated-message-spamming/blue-bird-mascotted site Twitter. “We are the generation of Social Media. Our biggest Revolution is a Tweet of 141 Characters,” writes author Sandra Chami Kassis. Consultant and tech guru Alec Ross notes, “If Paul Revere had been a modern day citizen, he wouldn’t have ridden down Main Street. He would have tweeted.” It’s easy to see where he’s coming from.

Social media played a major rule during the uprisings in the Middle East that came to be known as the Arab Spring, and the University of Southern California’s International Journal of Communication even published a scholarly paper soon after entitled “The Revolutions Were Tweeted: Information Flows During the 2011 Tunisian and Egyptian Revolutions.” Such acclaims have made experts wonder: Could Twitter have surmounted SMS as the short-message service of choice for most people?

That question makes perfect sense when you consider the similarities between the two platforms. SMS allows for 160-character messages; Twitter lets you fire off tweets of 140 characters. Both are accessible on smartphones. Both allow you to target large groups or a single individual. But the differences start piling up pretty quickly after that, and at first glance, they appear to give a definitely advantage to the blue bird.

Twitter easily reaches desktops and laptops. (SMS may require a little bit of futzing depending on your particular combination of hardware and software.) Twitter allows attractive sharing of all sorts of multimedia. (SMS’s technical limitations mean that sent links don’t get the same pretty thumbnails.) Twitter has no up-front costs. (Even the most frugal SMS campaigns incur some small expense.) And Twitter has panache. (Sadly, some view SMS as very old hat.)

But don’t write off the humble text message just yet! Twitter may seem shiny, but SMS has it where it counts. Just consider the character limits. As abbreviated as SMS is (a factor some consider a negative), Twitter trims that space even more. Reach matters, too. According to one source, Twitter boasts 317 million monthly active users, but there are more mobile devices worldwide than people, the vast majority of which can receive SMS messages.

And just as important as the breadth of one’s audience is the ability to segment it. Marketers can’t control who they market to on Twitter. Once users follow you, there’s no way to organize your communications based on variables such as age, sex, and geographical location. But with SMS, users pre-screen themselves thanks to opt-in requirements, making market segmentation and campaign scalability far easier.

The issue of audience openness to marketing messages deserves special emphasis. Simply put, Twitter users don’t exactly welcome promotional pushes with open arms. A 2009 study by Pear Analytics about the content of Twitter messages discovered that most people used the service for—and I quote— “pointless babble” (40.55 percent), followed closely by conversational exchanges (37.55 percent). Self promotion (5.85 percent) and news (3.60 percent) lagged far, far behind. SMS users, though, want your marketing. They’ve even gone so far as to voluntarily provide their personal information to you.

Yes, Twitter’s powder-blue birdie has soared high indeed, and good for it. The San Francisco-based service works stupendously in its own narrow niche. But when it comes to connecting with potential and ongoing customers, SMS is the tech that truly has the wind beneath its wings.

Josh Vallera

I am the founder and owner of UltraSMSScript. With over 14 years experience in multiple facets of enterprise level software development, my software engineering background led me to start my own business in the SMS marketing field. Realizing that there are nearly 5 billion mobile subscriptions worldwide, I knew there was enormous opportunity for businesses to start utilizing SMS in their overall marketing strategy.

While there are many SMS marketing *services* out there, I wanted to build something where my clients could install SMS software on their own servers for whatever domain name they wanted and not have to rely on expensive markup to send permission-based SMS. My goal was to provide a self-hosted platform, at a 1 time cost, linked directly to the SMS gateways and provide wholesale pricing from the start!

View Josh Vallera's profile on LinkedIn

Why Coupons and SMS Marketing Campaigns Go Together like Bread and Butter?

Why Coupons and SMS Marketing Campaigns Go Together like Bread and Butter?

There are few things more quintessentially American than bread and butter. They are the ideal combination: morning, noon, and night.
Read More

The Differences Between Good and Great Bulk SMS Marketing Software

Text messaging has come a long way since the first text message was sent more than 25 years ago on
Read More
5 Reasons Why Old-School Marketers Think SMS Marketing Sucks (And How to Convince Them It Doesn’t)

5 Reasons Why Old-School Marketers Think SMS Marketing Sucks (And How to Convince Them It Doesn’t)

Today, more than 50% of the population, worldwide, have access to the internet. The growth of the internet has influenced
Read More
7 Simple Copywriting Hacks You Can Apply to Your SMS Marketing Texts

7 Simple Copywriting Hacks You Can Apply to Your SMS Marketing Texts

The purpose of a copywriter is to design text that can boost the awareness of a brand and convince an
Read More

Submit a Comment

Your email address will not be published. Required fields are marked *

The best way to experience the platform is to take it for a test drive.

USER PANEL Username & Password: demo

* Contact us for admin panel credentials

Shares