Good marketing gives the consumer something that they want, great marketing gives the consumer something that they can’t resist. Offering something that your customers simply can’t turn down is one of the best ways to generate leads and increase your conversions. For a great return on investment you need something that instantly creates an impact, not just a small ripple of interest.
This is where a lead magnet is indispensable to your business campaign…
A lead magnet is the precursor to sales, it’s not designed to get your leads to buy something but instead put them in the right position to buy something in the future. It may sound like a bit of a long route to getting sales, but it’s attractive, exciting, and engaging – just what you need to get customers through the door!
Lead magnets are used for various reasons, but perhaps the most important of the reasons is to grow subscribers. A lead magnet can be added to your call to action on a blog post or article:
‘Learn the basics of budgeting by claiming your free eBook today’
They can make up the whole bulk of the text on a banner:
‘Introducing our new online cooking course – the guide you need to become a master in the kitchen! Sign up today to take part in our online course for free!’
Or you can use a lead magnet after a lead has already subscribed to keep them in the loop:
‘Thanks for signing up to our website! Re-stock your summer wardrobe with a free coupon for 40% off your next online purchase!’
The aim of the game with a lead magnet is to draw the customer in by solving a problem that they’re having, and you can do just that with our five top ideas for simple but effective lead magnets for every SMS marketing campaign…
Idea One: A Small eBook
eBooks are incredibly popular in the US and around the world, with eBook sales reaching 266 million units in 2017. The popularity of eBooks mean that they’re a very good magnet for consumers, especially if they solve an important problem that your audience may be having.
An eBook can easily be tailored to different customer problems, offering solutions like:
‘Top 10 recipes to keep you inspired in the kitchen this winter’
‘Six things that you shouldn’t do when trying to grow your own vegetables’
‘The complete guide to looking after your new kitten’
Free eBooks don’t have to be big, they just need to have a handful of pages that share enough information to provide value to your audience.
Idea Two: Checklists
Checklists may seem like a strange lead magnet, but they can be a very effective freebie when used in the right situations. A key benefit to offering a checklist is that the reward is immediate, the checklist can be used straight away, so the lead isn’t waiting for their prize after signing up.
Checklists can be used to accompany instructional videos and blogs, or they can take the form of guides like:
‘What to look for when buying a new camera’
‘The only list you need when arranging holiday care for your pets’
‘Never forget what school supplies your children need with this handy checklist’
Many industries can make use of checklists as a lead magnet, like holiday booking companies, hotels, high street stores, and mechanics.
Idea Three: Free Courses
Online courses are becoming more and more popular by the year, both to replace conventional education and as an easy way to learn something new. From computer programming to cooking courses and DIY guides, online courses can take any form and fit into any industry – they’re also something that is great to get for free.
Offering up a free course as an incentive to sign-up to your subscription list is a real winner; it’s a high-ticket freebie and highly sought after. Setting up a free online course is also cost effective, the course can be as long or short as you want and contain video, text, or a mixture of both.
Idea Four: Coupons and Offers
Coupons are almost always a guaranteed winner if they’re enticing enough to make consumers feel like they are getting something valuable. With coupons you’re also targeting a pretty big proportion of the population, as about 96% of Americans use coupons.
A coupon can easily be tailored towards what your business specializes in, or what you think your customers will enjoy the most. They’re instantly enticing, simple to arrange, and show that you’re on the side of the budget-conscious consumer whose always on the lookout for a good deal.
Idea Five: Free Services
Free services are incredibly enticing to consumers, especially when it comes to businesses that specialize in consultations. Offering leads the ability to get a short free consultation can be a benefit to them and to your business.
When it comes to hiring a business or individual for a consultation, a big worry that many people have is finding the right fit for them, which a free consultation can help with. Providing expert services for free initially also instills a sense of confidence in the consumer that your business cares, improve the image of your brand.
Other industries can also benefit from offering free services as a lead magnet, giving consumers a ‘try before you buy’ type experience on one of the products available. If you’re offering a free car check-up for example, then you may also interest the consumer in other services at the same time.
A good lead magnet is creative and attractive, something that is personal to your business and that appeals directly to the kind of consumers that you want to attract to your business. If you offer something of true value to your target audience in your SMS campaign, on your website, or on social media, then your subscriber count will definitely thank you for it!