An SMS blast is one of the most unique forms of digital brand marketing. It gets your brand out there in seconds for your entire subscriber list, or just a select few, to see. You can send a message to a hundred people or a thousand, all with complete ease. The marketing technique has substantial potential, especially when you factor in the addition of quick polls.
With a quick poll, you regain control. It gives you the option of real-time engagement as your customers interact with your business on a personal level. A business can ask the important questions or just have some fun with their subscribers, all with the near 100% guarantee that the message is going to get through.
If you’re looking for new avenues to explore with your business marketing, whether you’re a local business or an international organization, SMS quick polls are a great place to start. Not sure of the potential of quick polls? Let’s take a look at just what you can incorporate into your next marketing campaign with a look at four outstanding options for quick polls in your SMS blast…
Take Coupons to the Next Level: Ask Customers What Offers They Want
Recent research into shopper habits shows that 97% of surveyed Americans actively look for deals when they are shopping, and 41% of Americans use their mobile to look for new deals to save money on their shopping. This is an outstanding target audience for coupons, but sometimes deals are passed by because they simply don’t apply to the audience at hand.
Quick polls offer a method that can completely revolutionize the way that businesses release new coupons by putting the control (to a degree) in the hands of the shoppers. Instead of taking your chances by releasing a new deal via an SMS blast and hoping that your audience responds, why not ask them what they want?
A quick poll of pre-determined deals or promotions present your customers with an option and builds a lot more hype around an upcoming deal than simply launching it would do. Your customers get the deal that they prefer the most, and you receive information into what your customers really want from your business.
Choose It or Lose It: Let Your Customers Have the Deciding Vote
The use of ‘choose it or lose it’ campaigns, and the variants, have seen considerable popularity in recent years. Notably, the concept was used by food manufacturer ‘Walkers’, who generated 778,636 votes on their products over the period of 10 weeks in 2017.
The campaign presents at least two options, with customers voting on their preferred option to keep. The losing item gets removed, either permanently or for a short amount of time. This technique can be used to boost sales and to generate product feedback, as well as being used as a tool for customer engagement.
There are multiple ways to approach the technique. You could use two items that are currently on a restaurant menu or existing food products that you sell, or you could use it to launch new products and services. This can provide valuable feedback on customer preference before a product has even hit the market, saving your business time and money.
It’s All About the Favorites: Get Customers to Select Your Line-Up
In a similar way to the concept of ‘choose it or lose it’, favorite selection is a great way to get customers involved in the products and services that your business is offering; giving you more information and giving customers a chance to have their say and provide easy to analyze feedback.
Any type of industry can run a poll to ask for customer favorites. You could be asking for the most popular menu item at a restaurant, the opinions on a line-up at a festival, or the best song on an album. With an SMS blast, you know the information is being sent quickly and that the results can be tailored and followed up in a very quick time-span. This creates the ability to run regular, fast polls, and adjust your marketing around what your customers have to say.
Go Live with Your Business: Create a Real-Time Buzz
The speed of quick polls extends their uses considerably and enables your business to almost ‘go live’. With quick polls you can host events in real-time and use the medium to create a buzz around the event. Combined with the social media integration that great SMS software will accommodate, you can reach multiple audience bases at once during a single event.
The event can be anything related to your business, including real-time giveaways, perhaps in conjunction with a contest or promotion. The virtually live event can be easily managed, and broadcasted over multiple platforms, helping to grow your business social media followers and subscribers. Introducing exclusive giveaways during the event for SMS subscribers will create a sense of added value in being part of your subscriber list.
Think Outside of the Box with Your SMS Marketing
An effective SMS blast can take many forms, thanks to the capabilities of SMS marketing as a leading medium for direct advertising. With quick polls, your business can capitalize on the already beneficial speed of SMS marketing delivery. This feature of top text-based advertising software can work as a perfect addition for advertising campaigns for restaurants, local brick and mortar businesses, and national and international companies that have a vast reach.
What makes quick polls such a diverse addition to a campaign is the number of ways that they can be used and the extensive number of business varieties that can use them. They really allow a business to implement ‘outside of the box’ advertising, targeting customer directly with interactive features that not only get an audience talking about a brand but actively participating and feeding back what they want from a company.
From giveaways and competitions to real-time events, quick polls and SMS blasts are a perfect match for developing and launching a marketing campaign that is designed to stand out and get people talking.