An acquaintance I once met told me about a difficult commercial transaction he experienced while caring for a critically ill family member. This individual was so sick that everyone doubted he’d live out...
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By now, I hope readers of the blog are more or less convinced that SMS marketing has the potential to boost the bottom line of most every type of business. Stellar engagement statistics. High follow-through...
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Current paradigms propel future plans. Yeah, I know, that sounds pretentious, a faux-profound statement cloaked in catchy language. But it really is true. The boxes into which you place an idea lock you...
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For every veteran marketer who manages to establish a connection with consumers through their smartphones, there’s a bevy of eager neophytes who want to engage in the mobile space but simply don’t know...
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If you’ve read this blog for any length of time, you know that SMS messaging has worthwhile applications for all sorts of businesses. Real estate and education, construction and banking have all found...
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