Just like any big institution, higher education has struggled to not get bogged down in an increasingly challenging competitive environment. A college education may be part of most parents’ dreams for...
Learn MoreSMS in general—and SMS marketing in particular—may seem like fairly new technology. The truth, though, is that it’s really not. SMS has been around for about three decades, and its longevity has given...
Learn MoreBack in 2014, the Louisville-based restaurant chain Texas Roadhouse was facing a challenging competitive environment. According to Value Line Investment Survey, beef prices had begun to soar, and that was...
Learn MoreAn acquaintance I once met told me about a difficult commercial transaction he experienced while caring for a critically ill family member. This individual was so sick that everyone doubted he’d live out...
Learn MoreBy now, I hope readers of the blog are more or less convinced that SMS marketing has the potential to boost the bottom line of most every type of business. Stellar engagement statistics. High follow-through...
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