Many of the advantages of an SMS marketing plan are immediately apparent to even the most casual observer. For instance, SMS has great response rates. Recipients engage with it quickly, providing instant...
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People like to pigeonhole SMS. Text messaging en masse is typically categorized as a marketing endeavor, a way for businesses to get the word out about products or promotions to potential customers....
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The winter holiday rush has come and gone, leaving traditional retailers reeling in its wake. Big names such as Target, Macy’s, and Kohl’s all reported softer sales traffic, and the market has already...
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Memory fascinates us. You know Dustin Hoffman in Rain Man, how he could pluck peoples’ numbers out of his head after perusing the phone book a single time (or, at least, after making it halfway through...
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Relatively ordinary terms can take a turn for the dramatic when someone slaps a splashy adjective on them. Take the word “dark,” for instance. There’s all sorts of unobserved and unidentifiable stuff...
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