There are a few very important reasons why you need a two-way SMS-enabled phone number for marketing reasons.
- One of the ways customers join or opt-in to your list is by texting in a keyword to your number. This is how they can also opt-out of receiving future messages from you.
- Gather feedback from your customers instantly through marketing campaigns, polls, contests, and promotions.
- Allow customers to text in anything to your number and you can engage them in a 2-way chat.
- Collect your subscribers’ names, emails and birthdays so you can personalize future text messages, add their email addresses to your email autoresponders, and send them your customized birthday SMS wishes.
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