What is the point of business? Why do humans engage in commerce? Is trade between parties something inherently unjust, ethically neutral, or morally good? Stay with me here. All of this philosophizing has a...
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When email marketing arrived on the scene, experts and entrepreneurs alike heralded it as the death knell for direct marketing. You remember all those hyperbolic letters that would appear unsolicited in...
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In our previous post, we highlighted how Americans are increasingly married to their smartphones, using them for all sorts of activities and during all sorts of activities. Cellular devices have become...
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Marriage has popped up in the news quite a bit during the past few years, and pundits aplenty across the political spectrum have offered their own prescriptions for and prognostications about the topic....
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Those of us working in the field of mobile marketing think about the humble (and not so humble) cell phone each and every day. To us, it’s an omnipresent piece of technology, an effective conveyor of...
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