Taking advantage of SMS messaging can build existing client relationships and attract new clientele as well. The market is changing everyday, in terms of technology, and spa owners do well to utilize SMS messaging to their benefit. Because of the nature of SMS messages, a personalized message can reach clients instantly. In terms of cost, the investment is minimal and can yield a return of almost 20%. The majority of clients at spas and salons are return customers, opening the door for them to opt in to receive SMS messages about the latest sale, special, or service. Keeping customers abreast of what is going on at the spa or salon will bring them back, sometimes with even more business.
Communication is a large part of marketing. While emails and phone calls have been used in the past, SMS messages guarantee instant contact, no matter where clients may be. Smartphones are gaining popularity making it easier to reach people anywhere and anytime. Seasonal facials, massages, or manicure services can be instantly communicated via SMS messages and don’t run the risk of expiring in the mail or sitting in a voicemail box for days on end.
Capitalizing On Prior Interest
All SMS communication has to be approved by the recipient, so if they are the list, they have shown prior interest. This is perfect for sales and promotions. The goal of marketing is to attract business, and capitalizing on prior interest is the most effective way to attract past customers and build a steady base of returning clientele.
Maintaining a spa or salon can be time consuming with constant expenditures in products. Marketing via SMS messages is cost effective and can cut down on advertising expenses. The average return on SMS messages is 20%, or one in five people. By investing in a short message and a small cost to market via SMS, the return will far outweigh the cost and increase spa or salon business. The more money invested in SMS messaging, the more potential business can be drawn to your salon or spa.